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  • April 25, 2019

    ‘De-novo’ Apparels For Your Ethnic Wardrobe

    Blossom and blossom, spring is here. Spring brings new life and new beauty with it. So, it brings inspiration for fashion brands for showcasing their new apparel collection. With warmer weather just around the corner, it’s time to choose the spring...

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  • April 23, 2019

    Wear The Nature

    Isn't it always a good time to take a break and enjoy some nature? This is what our nature freak collections – ‘Unfinished Nature’ and ‘Nature Artwork’ is all about. A fashion inspired by nature - we bring to you...

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  • April 9, 2019

    Winter Fashion

    Winters are here and that means that the time to cover and bundle up is here. But in most cases, what happens is that people start to look like a pile of clothes, because in a bid to stay warm,...

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  • The Beauty Of Sanganer
    April 8, 2019

    The Beauty Of Sanganer

    Rajasthan, a land of warriors and craftsmen, boasts of various regions, each of which has something unique to offer to the world. Some of the offerings are so unique that they have put these regions on the world map. One...

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  • Rayon – A Magical Fabric
    April 8, 2019

    Rayon – A Magical Fabric

    The comfort of cotton and the feel of silk; tough to get them both together, right? Well, not really! Ever seen or felt rayon? If yes, you would know what we are talking about. Wood pulp, a naturally occurring material,...

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  • Kutch Embroidery
    April 7, 2019

    Kutch Embroidery

      Whether it is an Indian or a foreigner who has come to India to see what this country has to offer, handicrafts are something that captures the attention of everyone. India is a land that is rich in terms...

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  • April 6, 2019


    The word dupatta is a combination of two Sanskrit words – du, which means two and patta, which means a strip of cloth” from Sanskrit. It is a long scarf like cloth, which is normally worn on the shoulders or...

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  • April 3, 2019


    The technique known as Chikankari is an ancient art, which is believed to have originated around 400 years back. This delicate and beautiful work of hand embroidery was born in the area that we know today as Lucknow, and to...

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