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RUNWAY TO IVORY SUMMER: BRIGHT AND BOLD FLORAL ETHNICS

RUNWAY TO IVORY SUMMER: BRIGHT AND BOLD FLORAL ETHNICS

RUNWAY TO IVORY SUMMER: BRIGHT AND BOLD FLORAL ETHNICS

Every year in summers - flowers are everywhere – including the fashion world. Over the years, floral themes have been incorporated by many designer brands and men and women alike have been adopting the trend and flaunting the classic yet fresh floral fashion. It has been an evergreen trend that has influenced the fancy of all-from runway to street style.

Incorporating rich shades of ivory with bright yet bold floral patterns, our Ivory Summer collection in Summer Song’19 tells a story of flowers, evoking the soul blossoming in nature. This year our designers took inspiration from “April showers bring May flowers” and gave this floral collection a blooming twist of modernity.

To bring nature into your life, flowers are encapsulated in many ways into clothing from big bursting blooms to smaller, daintier prints. The vibrancy and playfulness of floral make these prints an ideal pick for spring and summer style. Our joy-inducing and breathtaking floral collection covers feminine blush hues in a rainbow of colors to match nature’s abundant bouquets. For this bold subtle yet bright colorful collection, we conceptualized flowers in retro, romantic and abstract floral designs to fit into varied ethnic wear styles for women.

Try our versatile floral ethnics that are imbibed with an extra oomph reflecting the real-life flora painted on a canvas. For a modern take on the trend, pick a contemporary floral print outfit and team it with a matching bottom wear, accessory and footwear.




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