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Festive '23 Collection Pre-Launch Teaser

The autumn breeze is whispering promises of cozy evenings and fashionable layers, and the winter chill is just around the corner. It's that time of the year when we embrace the warmth of knits and ...

Embrace Traditional Styles In Ethnic Bottom Wear

In the world of fashion, traditional ethnic wear holds a timeless appeal. From stunning sarees to elegant kurtas, each piece tells a story of cultural heritage and craftsmanship. When it comes to c...

Gift Your Mother A Special Ethnic Wear Attire This Mother’s Day

The love that a mother bestows on her child is unmatched. You can replace everyone in your life but not a mother. She is irreplaceable. Day in and day out, we tend to sideline our mothers quite o...

Best 5 Ethnic Outfits For Your Teej Celebration

Teej, also referred to as the Akshaya Tritiya, is a significant festival in the Indian subcontinent, celebrated predominantly by women. It is celebrated with great enthusiasm and fervor in many pa...

Ajar – The Block Tales of Ajarak

  Majority of Hindu festivals might have subsided as the winter season stepped back to relax, but there are a few spring festivals that are yet to bring a cheer or joy to people’s lives. Festivals...

Kilim – The Aztec Tales

  The spring summer’23 collection has already been launched, and a wide range of new collection of kurti and new arrivals in ethnic wear are coming forth. We are gradually launching all our themes...

Best Dresses to Wear on Family Functions

No matter how many times you pull that little black dress out of your closet, it always looks stunning. Isn't this what we usually think? But when we change into our cultural clothing, the mirror...

Why Do Politicians Prefer to Wear Ethnic Clothing as Opposed to Western Clothes?

Clothes have always been one of the status quo implying a symbolic meaning in Indian politics. Politics, movies, and cricket are commonly known to be the three major faiths of India. Despite the f...

Best 5 Indian Ethnic Wear to Choose from SHREE

Kurtis have been hiding in most women's closets since the arrival of winter. However, there are some textiles that are suitable for the colder months, such as silk, khadi, velvet, and synthetic wo...

What Can Be Counted as Ethnic Wear for Women?

Indian culture is unique in every aspect. Be it the clothing or its food, Indian culture is highly diverse and inclusive. One major learning that we can get from Indian culture is acceptance and ...