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ROCK THAT MONOCHROME LOOK WITH “MIDNIGHT BLUES” COLLECTION

Did you know a design or a pattern used in an outfit has a meaning in fashion industry? There are many fashion stories in use today that are decorative adaptations of specific art that once had m...

TIE DYE YOUR SUMMER WITH SHIBORI COLLECTION

Tie Dye is back. An artwork used almost for centuries, it is one of the fastest growing trend in fashion world. Thanks to the sustainability, eco fashion and natural dyes that have played an infl...

RUNWAY TO IVORY SUMMER: BRIGHT AND BOLD FLORAL ETHNICS

Every year in summers - flowers are everywhere – including the fashion world. Over the years, floral themes have been incorporated by many designer brands and men and women alike have been adopti...

MOTHERLESS MOMS, MOTHERLESS DAUGHTERS

Mother's Day is just around the corner. I recently saw a pink and white banner at one of the hoardings displaying, SURPRISE YOUR MOM!  The preparations have already started – the gift shops have ...

SHREE UNVEILS SUMMER SONG’19 COLLECTION

Inspired by art and nature, explore the trendiest styles of Summer Song’19 collection with Shree – The Indian Avtaar! Summer Song’19 is all about pairing off beautiful new themes with much loved ...

‘De-novo’ Apparels For Your Ethnic Wardrobe

Blossom and blossom, spring is here. Spring brings new life and new beauty with it. So, it brings inspiration for fashion brands for showcasing their new apparel collection. With warmer weather jus...

Wear The Nature

Isn't it always a good time to take a break and enjoy some nature? This is what our nature freak collections – ‘Unfinished Nature’ and ‘Nature Artwork’ is all about. A fashion inspired by nature - ...

Winter Fashion

Winters are here and that means that the time to cover and bundle up is here. But in most cases, what happens is that people start to look like a pile of clothes, because in a bid to stay warm, the...

The Beauty Of Sanganer

Rajasthan, a land of warriors and craftsmen, boasts of various regions, each of which has something unique to offer to the world. Some of the offerings are so unique that they have put these regi...

Rayon – A Magical Fabric

The comfort of cotton and the feel of silk; tough to get them both together, right? Well, not really! Ever seen or felt rayon? If yes, you would know what we are talking about. Wood pulp, a natur...