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An astute professional with almost three decades of extensive experience in the garment and textile industry, Mr Kapoor brings an encyclopaedia of knowledge coupled with the necessary entrepreneurial drive to bring forth a real change in the Indian garment industry today. He brings to the table his vast understanding of designing, manufacturing, merchandising, sourcing, and procurement in the garment and textile domains.

In 2009, he conceived the idea of easy and comfortable wear for Indian women; an outfit that will give them something charming and unique to wear instead of the regular salwar kameez and sarees. The idea was to completely remove the hassle of visiting a tailor to get a garment stitched and designed from women’s lives. His excellent approach towards our brand ‘Shree’ is what creates the perfect ‘Indian Avatar’ for women. It’s why our Shree family is growing with each passing day.



A housewife turned into a successful women entrepreneur, Mrs Sheetal Kapoor started her professional career after 20 years of her married life. Graduated from Punjab University, she is an inspiration for many housewives and aspiring entrepreneurs in India.

Mrs Kapoor is the name behind the conceptualization of SHREE and its journey from a home-grown brand to one of India’s prominent ethnic wear brand. She began as a small-scale online seller with Mr Kapoor. They grew the business together and brought it to a pedestal where today, Shree is a dominant presence across all platforms. She won various accolades in the apparels & lifestyle sector such as the Women Excellence Award, recognitions from E-bay and other portals. Alongside, she was also interviewed on DD National Channel. She is actively participating in the product design, and independently taking care of sales and overall business development of SHREE.

She is also well-versed with promotional activities, and is currently taking care of all our business development activities. She firmly believes that knowledge is meant for sharing, and therefore, she regularly conducts training sessions with her current and new staff members. She makes them aware about the new developments in the industry and cater to their individual requirements.

She is also an avid reader, and likes to keep herself updated with all the recent developments in the industry. Besides, she takes various initiatives to empower hard-working and creative women for their participation in the corporate world.



A technologist with 17+ years of experience, Mr Amit Arora is the Chief Information Officer at Shree. He takes care of the IT infrastructure, digital marketing, technological enhancement of all departments and business analytics. He started his entrepreneurial career in the year 2000 by setting up a web design company. Soon after, he co-founded an IT company and handled several roles in the capacity of executive as well as managerial levels. He was also involved in his family business of apparel manufacturing, at one point. He founded Indiaemporium in 2011, which is an e-tailing portal to keep up with the changing habits of re-tailing to e-tailing in the consumer space along with spearheading the technology. He also handled operations and alongside, kept innovating the technical front-end to sync it with the latest developments and practices in the world of e-commerce.

His areas of expertise include digital marketing, UI/web design, web development, software Development, web analytics, product development, international business development, IT leadership, strategy building, consumer behaviour analysis, online brand building, technology planning & research, team management, finance, human resource, business analytics, and more.