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Save 40%Women Liva (Rayon) Olive Stripe Print KurtiWomen Liva (Rayon) Olive Stripe Print Kurti
Women Liva (Rayon) Olive Stripe Print Kurti Sale priceRs. 899.00 Regular priceRs. 1,499.00
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Save 40%Women Cotton Green Floral Print Kurta With Comfort PantWomen Cotton Green Floral Print Kurta With Comfort Pant
Women Cotton Green Floral Print Kurta With Comfort Pant Sale priceRs. 1,799.00 Regular priceRs. 2,999.00
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Save 50%Women Muslin Green Floral Print Kurta Comfort Pant DupattaWomen Muslin Green Floral Print Kurta Comfort Pant Dupatta
Women Muslin Green Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 1,999.00 Regular priceRs. 3,999.00
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Save 40%Women Muslin Maroon Floral Print Kurta Comfort Pant DupattaWomen Muslin Maroon Floral Print Kurta Comfort Pant Dupatta
Women Muslin Maroon Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 2,399.00 Regular priceRs. 3,999.00
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Save 40%Women Viscose Black Solid Kurta Comfort Pant DupattaWomen Viscose Black Solid Kurta Comfort Pant Dupatta
Women Viscose Black Solid Kurta Comfort Pant Dupatta Sale priceRs. 2,399.00 Regular priceRs. 3,999.00
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Save 50%Women Cotton Multicolor Floral Print Kurta Comfort Pant DupattaWomen Cotton Multicolor Floral Print Kurta Comfort Pant Dupatta
Women Cotton Multicolor Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 1,999.00 Regular priceRs. 3,999.00
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Save 40%Women Viscose Blue Solid Kurta Comfort Pant DupattaWomen Viscose Blue Solid Kurta Comfort Pant Dupatta
Women Viscose Blue Solid Kurta Comfort Pant Dupatta Sale priceRs. 2,399.00 Regular priceRs. 3,999.00
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Save 50%Women Polyester Purple Solid Kurta Comfort Pant DupattaWomen Polyester Purple Solid Kurta Comfort Pant Dupatta
Women Polyester Purple Solid Kurta Comfort Pant Dupatta Sale priceRs. 1,999.00 Regular priceRs. 3,999.00
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Save 50%Women Liva (Rayon) Purple Embroidered Kurta Comfort Pant DupattaWomen Liva (Rayon) Purple Embroidered Kurta Comfort Pant Dupatta
Women Liva (Rayon) Purple Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 1,799.00 Regular priceRs. 3,599.00
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Save 40%Women Liva (Rayon) Green Floral Print DressWomen Liva (Rayon) Green Floral Print Dress
Women Liva (Rayon) Green Floral Print Dress Sale priceRs. 1,499.00 Regular priceRs. 2,499.00
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Save 40%Women Polyester Grey Abstract Print Co-Ord SetWomen Polyester Grey Abstract Print Co-Ord Set
Women Polyester Grey Abstract Print Co-Ord Set Sale priceRs. 1,499.00 Regular priceRs. 2,499.00
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Save 40%Women Polyester Green Abstract Print Co-Ord SetWomen Polyester Green Abstract Print Co-Ord Set
Women Polyester Green Abstract Print Co-Ord Set Sale priceRs. 1,499.00 Regular priceRs. 2,499.00
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Save 40%10784BLUE_main10784BLUE_back
Women Poly Viscose Blue Floral Print Kurta Trouser Dupatta Sale priceRs. 2,159.00 Regular priceRs. 3,599.00
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Women Poly Viscose Purple Floral Print Kurta Trouser Dupatta Sale priceRs. 2,159.00 Regular priceRs. 3,599.00
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Save 42%15269MPSKYBLUE_main15269MPSKYBLUE_back
Women Shantoon Blue Solid Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 42%15269MPSAGEGREEN_detail15269MPSAGEGREEN_back
Women Shantoon Green Solid Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 42%15269MPMULTI_main15269MPMULTI_back
Women Shantoon Multicolor Solid Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 42%15269MPLIGHTBLUE_main15269MPLIGHTBLUE_back
Women Shantoon Blue Solid Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 42%15269MPGREEN_main15269MPGREEN_back
Women Shantoon Green Solid Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 42%15269MPBROWNMULTI_main15269MPBROWNMULTI_back
Women Shantoon Brown Solid Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 40%12503LILAC_detail12503LILAC_back
Women Viscose Lilac Geometric Print Kurta Comfort Pant Dupatta Sale priceRs. 2,399.00 Regular priceRs. 3,999.00
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Save 40%12426WHITE_detail12426WHITE_back
Women Liva (Rayon) White Solid Kurta Sale priceRs. 419.00 Regular priceRs. 699.00
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Save 40%12421BLUEMULTI_deatil12421BLUEMULTI_back
Women Poly Cotton Blue Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 1,799.00 Regular priceRs. 2,999.00
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Save 40%12372INDIGO_detail12372INDIGO_back
Women Liva (Rayon) Indigo Floral Print Kurta Sale priceRs. 899.00 Regular priceRs. 1,499.00
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Save 40%12371WHITEPINK_main12371WHITEPINK_back
Women Cotton Pink Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 1,979.00 Regular priceRs. 3,299.00
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Save 40%12274MULTI_main12274MULTI_back
Women Poly Viscose Multicolor Yarn Dyed Kurta Comfort Pant Dupatta Sale priceRs. 2,399.00 Regular priceRs. 3,999.00
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Save 40%12246WHITEPINK_main12246WHITEPINK_back
Women Poly Viscose Pink Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,159.00 Regular priceRs. 3,599.00
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Save 40%12246WHITEBLUE_detail12246WHITEBLUE_back
Women Poly Viscose Blue Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,159.00 Regular priceRs. 3,599.00
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Save 40%12209MINTGREENCORAL_main12209MINTGREENCORAL_back
Women Liva (Rayon) Green Floral Print Kurta With Comfort Pant Sale priceRs. 1,679.00 Regular priceRs. 2,799.00
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Save 40%12199PINK_main12199PINK_back
Women Poly Viscose Pink Stripe Print Kurti Sale priceRs. 599.00 Regular priceRs. 999.00
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Save 40%12135PINKPEACH_main12135PINKPEACH_back
Women Liva (Rayon) Pink Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 2,159.00 Regular priceRs. 3,599.00
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Save 40%12059WHITESKYBLUE_main12059WHITESKYBLUE_back
Women Liva (Rayon) Blue Floral Print Kurta Wide Leg Pant Dupatta Sale priceRs. 1,979.00 Regular priceRs. 3,299.00
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Save 40%12046SKYBLUE_main12046SKYBLUE_back
Women Liva (Rayon) Blue Floral Print Kurta With Comfort Pant Sale priceRs. 2,159.00 Regular priceRs. 3,599.00
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Save 40%12044OFFWHITE_main12044OFFWHITE_back
Women Liva (Rayon) Off White Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,759.00 Regular priceRs. 4,599.00
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Save 42%12006PINK_main12006PINK_back
Women Liva (Rayon) Pink Embroidered Kurta Sale priceRs. 1,048.00 Regular priceRs. 1,799.00
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Save 40%12003BLACK_detail12003BLACK_back
Women Liva (Rayon) Black Floral Print Kurta With Harem Pant Sale priceRs. 1,499.00 Regular priceRs. 2,499.00
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Save 40%10311OFFWHITE_main10311OFFWHITE_back
Women Liva (Rayon) Off White Embroidered Tunic Sale priceRs. 899.00 Regular priceRs. 1,499.00
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Save 30%Women Liva Rayon Black Floral Print TunicWomen Liva Rayon Black Floral Print Tunic
Women Liva Rayon Black Floral Print Tunic Sale priceRs. 909.00 Regular priceRs. 1,299.00
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Save 30%Women Georgette Off White Paisley Print TunicWomen Georgette Off White Paisley Print Tunic
Women Georgette Off White Paisley Print Tunic Sale priceRs. 839.00 Regular priceRs. 1,199.00
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Save 30%Women Georgette Blue Paisley Print TunicWomen Georgette Blue Paisley Print Tunic
Women Georgette Blue Paisley Print Tunic Sale priceRs. 839.00 Regular priceRs. 1,199.00
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Save 40%12451GREYMULTI_main12451GREYMULTI_back
Women Georgette Grey Tropical Print Tunic Sale priceRs. 899.00 Regular priceRs. 1,499.00
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Save 40%12417GREENMULTI_main12417GREENMULTI_back
Women Liva Rayon Green Tropical Print Tunic Sale priceRs. 719.00 Regular priceRs. 1,199.00
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Save 40%12307MAROON_main12307MAROON_back
Women Cotton Maroon Floral Print Tunic Sale priceRs. 599.00 Regular priceRs. 999.00
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Save 40%12058OFFWHITE_main12058OFFWHITE_back
Women Liva Rayon Off White Floral Print Tunic Sale priceRs. 719.00 Regular priceRs. 1,199.00
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Save 40%12238INDIGO_main12238INDIGO_back
Women Cotton Indigo Yarn Dyed Kurti Sale priceRs. 779.00 Regular priceRs. 1,299.00
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Save 40%12249BRICKRED_main12249BRICKRED_back
Women Liva Rayon Red Floral Print Co-Ord Set Sale priceRs. 1,799.00 Regular priceRs. 2,999.00
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Save 40%12125BBLACK_main12125BBLACK_back
Women Cotton Black Floral Print Kurta With Trouser Sale priceRs. 1,379.00 Regular priceRs. 2,299.00
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Save 40%12101BLUE_main12101BLUE_back
Women Cotton Blue Floral Print Kurta With Trouser Sale priceRs. 1,499.00 Regular priceRs. 2,499.00
(0.0)

Spring Summer 24

The excitement for the Spring Summer 2024 Collection peaks as the sun sets and casts a warm glow over the fashion horizon. This season offers a vibrant tapestry that interweaves tales of elegance, ingenuity, and celebration in addition to a display of clothing. The collection SS24, which aims to appeal to a wide range of interests and preferences, is characterized by the fusion of classic workmanship and modern flair.

 

Vibrant Themes: A Sneak Peak at the SS24 Palette

The Journey of The Girl in Yellow Blues

Primarily, indigo represents an ageless art form that combines classic and modern design elements in a harmonious way. Indigo continues to be a timeless, adaptable material that may be used for both traditional workmanship and contemporary interpretations. SS24 pays homage to this evergreen appeal with silhouettes that showcase the deep, rich hues of indigo in various forms.

SS24's "Girl in Yellow Blues" motif reveals an elegant story of indigo. Each piece of clothing, from traditional silhouettes to modern cuts, is infused with rich indigo notes. The collection, which pays homage to the adaptability of indigo and is inspired by traditional workmanship, offers a variety that can be worn with ease from daytime casual to evening elegance.


Atrangi Re: A Symphony of Colors and Dyes

Atrangi Re presents an environmentally responsible story that is influenced by a brilliant array of colors and dyes that are embellished with natural elements. The collection is given life by modern silhouettes created by prints, embroidery, and exquisite embellishments that are inspired by the textures of nature. Wearers are encouraged to embrace a relationship with nature as part of this celebration of sustainability and self-love.

Atrangi Re, with its eco-conscious narrative, presents a symphony of colors inspired by nature's palette. The splash of colors and dyes, coupled with leaf and floral imprints, creates a visual delight that resonates with the vibrancy of the season. This collection honors sustainability, self-love, and the beauty that is all around us in a way that transcends fashion.

 

Chapak: Crafting Artistry with Lace Motifs

Chapak attracts attention with an alluring interplay of surface embellishment techniques, textures, and lace designs. This collection offers a wide variety of silhouettes brimming with bright hues, creating in an eye-catching and dynamic display that perfectly captures the spirit of SS24. From tunics to flared sets and SKDs, Chapak encapsulates the spirit of modern femininity.

In her exploration of the world of artists, Chapak discovers how important lace motifs are in producing elaborate designs. Clothing that combines surface ornamentation techniques with texture play is visually appealing and has a rich texture. Chapak embodies the spirit of contemporary femininity with its line of statement-making co-ord sets and casually elegant tunics.

 

Gulzar - Summertime Florals: A Closer Look

Inviting us to stop and take in the beauty all around us, Gulzar presents a celebration of summery flowers. A crucial component, the vivid floral designs stand for both external and inward blossoming. Featuring all-over silhouettes and complementing sets, this collection effortlessly moves from day to night. It embodies expressive elegance.

Through a garden full of vibrant flowers, Gulzar's Summertime Florals delights us. The collection of floral designs is bold, expressive, and intriguing; they represent the inner growth that every person goes through as well as the outward beauty of blossoming flowers. The Gulzar line enables wearers to fully embrace the classic beauty of summery florals, whether they're going for a smart evening appearance or a fun daytime ensemble.

 

Sky is Blue: The Legacy of Indigo Prints in Fashion

With their timeless elegance that has endured since their discovery in the 18th century, indigo prints continue to captivate the fashion scene. The versatility of indigo prints is highlighted through a myriad of traditional and contemporary designs, lending a touch of sophistication to ethnic wear. SS24 celebrates the enduring allure of indigo, a timeless choice for fashion enthusiasts across the globe.

The Sky is Blue theme explores the enduring appeal of indigo prints and recounts their history from their discovery in the 18th century. Numerous classic and modern styles highlight the timeless beauty of indigo. For those who value its timeless charm, indigo's deep, soothing tones add a sense of refinement to ethnic clothing, making it a perennial favorite.

 

Fashion Innovations: Personalization and Versatility

A wave of customization and adaptability is introduced by SS24 in addition to the theme trends. Wearers can personalize their appearances according to their tastes with the adjustable features found on new arrivals in dresses and kurtis. The goal is to enable people to customize their wardrobes in accordance with their own sense of style, whether it be through changing fonts, necklines, or lengths.

 

Technological Advances Driving Fabric Innovation: Exploring Trends

Technology and fashion are used behind the scenes to create the SS24 trends. The comfort and usefulness of clothing are greatly improved by advances in fabric technology. SS24 is not just about looks but also about adopting innovations that enrich the whole fashion experience, from wrinkle-resistant materials that guarantee a polished look to breathable fabrics that keep you comfortable during sweltering summer days.

 

Navigating SS24 Online: The Digital Shopping Experience

The SS24 collections are only a click away thanks to the growth of e-commerce. People may research trends, study product specifications, and make educated decisions when shopping for new ethnic wear online, all from the comfort of their own homes. Virtual platforms are more convenient and offer a smooth interface for fashion fans to stay up to speed on the newest arrivals and trends, which improves the whole purchasing experience.

 

Conclusion: SS24 - A Symphony of Fashion

Spring Summer 2024 emerges as a symphony of fashion, with each theme contributing a unique melody to the overall composition. From the indigo elegance of The Girl in Yellow Blues to the eco-conscious celebration of Atrangi Re, and the artistry of lace motifs in Chapak, the collection captures the essence of diverse stories and experiences. Gulzar's Summertime Florals and the timeless allure of Sky is Blue add further layers of beauty and sophistication.

Personalization and versatility, coupled with innovations in fabric technology, underline the commitment to enhancing the wearer's experience. As SS24 navigates the digital landscape, the convenience of online shopping ensures that fashion enthusiasts can engage with the latest trends effortlessly.

In essence, Spring Summer 2024 is not just a collection of garments; it's a celebration of individuality, sustainability, and the ever-evolving beauty of fashion. Each piece tells a story, inviting wearers to embrace their unique style journey in a symphony that resonates with the vibrant spirit of the season.

 

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