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Women Liva Rayon Navy Blue Geometric Print Tunic Sale priceRs. 839.00 Regular priceRs. 1,199.00
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Women Poly Viscose Grey Stripe Print Kurti Sale priceRs. 699.00 Regular priceRs. 999.00
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Women Viscose Teal Abstract Print Kurta Sale priceRs. 749.00 Regular priceRs. 1,499.00
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Women Viscose Purple Abstract Print Kurta Sale priceRs. 749.00 Regular priceRs. 1,499.00
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Women Muslin Purple Aztec Print Kurta Sale priceRs. 1,124.00 Regular priceRs. 1,499.00
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Women Muslin Burgundy Aztec Print Kurta Sale priceRs. 1,124.00 Regular priceRs. 1,499.00
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Women Liva Rayon Peach Stripe Print Kurta Sale priceRs. 1,124.00 Regular priceRs. 1,499.00
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Women Liva Rayon Green Stripe Print Kurta Sale priceRs. 974.00 Regular priceRs. 1,299.00
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Women Liva Rayon Blue Floral Print Kurta Sale priceRs. 909.00 Regular priceRs. 1,299.00
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Women Liva Rayon Off White Floral Print Kurta With Comfort Pant Sale priceRs. 1,749.00 Regular priceRs. 2,499.00
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Women Liva Rayon Grey Ornamental Print Kurta Comfort Pant Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Liva Rayon Blue Ornamental Print Kurta Comfort Pant Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Liva Rayon White Floral Print Kurta With Comfort Pant Sale priceRs. 1,609.00 Regular priceRs. 2,299.00
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Women Liva Rayon Off White Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 2,624.00 Regular priceRs. 3,499.00
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Women Liva Rayon Grey Paisley Print Co-Ord Set Sale priceRs. 1,749.00 Regular priceRs. 2,499.00
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Women Liva Rayon Lilac Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,519.00 Regular priceRs. 3,599.00
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Women Liva Rayon Green Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,519.00 Regular priceRs. 3,599.00
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Women Chinon Blue Floral Print Kurta Sharara Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Chinon Purple Floral Print Kurta Sharara Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Chinon Olive Floral Print Kurta Sharara Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Chinon Blue Floral Kurta Sharara Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Chinon Red Floral Print Kurta Sharara Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Chinon Olive Floral Kurta Sharara Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Liva Rayon Olive Geometric Print Kurta With Comfort Pant Sale priceRs. 1,749.00 Regular priceRs. 2,499.00
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Women Liva Rayon Red Geometric Print Kurta With Comfort Pant Sale priceRs. 1,749.00 Regular priceRs. 2,499.00
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Women Silk Purple Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 4,199.00 Regular priceRs. 5,999.00
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Women Liva Rayon Maroon Abstract Print Kurta Trouser Dupatta Sale priceRs. 2,624.00 Regular priceRs. 3,499.00
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Women Jacquard Purple Ornamental Print Kurta Comfort Pant Dupatta Sale priceRs. 4,899.00 Regular priceRs. 6,999.00
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Women Poly Viscose Green Embroidered Kurta With Comfort Pant Sale priceRs. 1,749.00 Regular priceRs. 2,499.00
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Women Muslin Pink Geometric Print Kurti Skirt Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Muslin Burgundy Ornamental Print Kurta Comfort Pant Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Muslin Maroon Floral Print Kurta Trouser Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Cotton Blue Floral Print Dress Sale priceRs. 1,119.00 Regular priceRs. 1,599.00
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Women Liva Rayon Maroon Embroidered Dress With Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Fuchsia Embroidered Kurta Trouser Dupatta Sale priceRs. 2,449.00 Regular priceRs. 3,499.00
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Women Rust Stripe Print Kurta Sale priceRs. 1,349.00 Regular priceRs. 1,799.00
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Women Maroon Stripe Print Kurta Sale priceRs. 1,349.00 Regular priceRs. 1,799.00
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Women Peach Abstract Print Kurta Sale priceRs. 909.00 Regular priceRs. 1,299.00
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Women Olive Abstract Print Kurta Sale priceRs. 909.00 Regular priceRs. 1,299.00
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Women Purple Abstract Print Kurta Comfort Pant Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Beige Floral Print Kurta Comfort Pant Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Blue Ornamental Print Kurta Trouser Dupatta Sale priceRs. 2,099.00 Regular priceRs. 2,999.00
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Women Olive Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 1,899.00 Regular priceRs. 3,799.00
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Women Pink Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,519.00 Regular priceRs. 3,599.00
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Women Blue Embroidered Kurta Comfort Pant Dupatta Sale priceRs. 2,519.00 Regular priceRs. 3,599.00
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Women White Floral Print Kurta Wide Pant Dupatta Sale priceRs. 2,849.00 Regular priceRs. 3,799.00
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Women Green Geometric Print Kurta Sale priceRs. 1,049.00 Regular priceRs. 1,499.00
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Women Olive Geometric Print Kurta Sale priceRs. 1,049.00 Regular priceRs. 1,499.00
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Spring Summer 24

The excitement for the Spring Summer 2024 Collection peaks as the sun sets and casts a warm glow over the fashion horizon. This season offers a vibrant tapestry that interweaves tales of elegance, ingenuity, and celebration in addition to a display of clothing. The collection SS24, which aims to appeal to a wide range of interests and preferences, is characterized by the fusion of classic workmanship and modern flair.

 

Vibrant Themes: A Sneak Peak at the SS24 Palette

The Journey of The Girl in Yellow Blues

Primarily, indigo represents an ageless art form that combines classic and modern design elements in a harmonious way. Indigo continues to be a timeless, adaptable material that may be used for both traditional workmanship and contemporary interpretations. SS24 pays homage to this evergreen appeal with silhouettes that showcase the deep, rich hues of indigo in various forms.

SS24's "Girl in Yellow Blues" motif reveals an elegant story of indigo. Each piece of clothing, from traditional silhouettes to modern cuts, is infused with rich indigo notes. The collection, which pays homage to the adaptability of indigo and is inspired by traditional workmanship, offers a variety that can be worn with ease from daytime casual to evening elegance.


Atrangi Re: A Symphony of Colors and Dyes

Atrangi Re presents an environmentally responsible story that is influenced by a brilliant array of colors and dyes that are embellished with natural elements. The collection is given life by modern silhouettes created by prints, embroidery, and exquisite embellishments that are inspired by the textures of nature. Wearers are encouraged to embrace a relationship with nature as part of this celebration of sustainability and self-love.

Atrangi Re, with its eco-conscious narrative, presents a symphony of colors inspired by nature's palette. The splash of colors and dyes, coupled with leaf and floral imprints, creates a visual delight that resonates with the vibrancy of the season. This collection honors sustainability, self-love, and the beauty that is all around us in a way that transcends fashion.

 

Chapak: Crafting Artistry with Lace Motifs

Chapak attracts attention with an alluring interplay of surface embellishment techniques, textures, and lace designs. This collection offers a wide variety of silhouettes brimming with bright hues, creating in an eye-catching and dynamic display that perfectly captures the spirit of SS24. From tunics to flared sets and SKDs, Chapak encapsulates the spirit of modern femininity.

In her exploration of the world of artists, Chapak discovers how important lace motifs are in producing elaborate designs. Clothing that combines surface ornamentation techniques with texture play is visually appealing and has a rich texture. Chapak embodies the spirit of contemporary femininity with its line of statement-making co-ord sets and casually elegant tunics.

 

Gulzar - Summertime Florals: A Closer Look

Inviting us to stop and take in the beauty all around us, Gulzar presents a celebration of summery flowers. A crucial component, the vivid floral designs stand for both external and inward blossoming. Featuring all-over silhouettes and complementing sets, this collection effortlessly moves from day to night. It embodies expressive elegance.

Through a garden full of vibrant flowers, Gulzar's Summertime Florals delights us. The collection of floral designs is bold, expressive, and intriguing; they represent the inner growth that every person goes through as well as the outward beauty of blossoming flowers. The Gulzar line enables wearers to fully embrace the classic beauty of summery florals, whether they're going for a smart evening appearance or a fun daytime ensemble.

 

Sky is Blue: The Legacy of Indigo Prints in Fashion

With their timeless elegance that has endured since their discovery in the 18th century, indigo prints continue to captivate the fashion scene. The versatility of indigo prints is highlighted through a myriad of traditional and contemporary designs, lending a touch of sophistication to ethnic wear. SS24 celebrates the enduring allure of indigo, a timeless choice for fashion enthusiasts across the globe.

The Sky is Blue theme explores the enduring appeal of indigo prints and recounts their history from their discovery in the 18th century. Numerous classic and modern styles highlight the timeless beauty of indigo. For those who value its timeless charm, indigo's deep, soothing tones add a sense of refinement to ethnic clothing, making it a perennial favorite.

 

Fashion Innovations: Personalization and Versatility

A wave of customization and adaptability is introduced by SS24 in addition to the theme trends. Wearers can personalize their appearances according to their tastes with the adjustable features found on new arrivals in dresses and kurtis. The goal is to enable people to customize their wardrobes in accordance with their own sense of style, whether it be through changing fonts, necklines, or lengths.

 

Technological Advances Driving Fabric Innovation: Exploring Trends

Technology and fashion are used behind the scenes to create the SS24 trends. The comfort and usefulness of clothing are greatly improved by advances in fabric technology. SS24 is not just about looks but also about adopting innovations that enrich the whole fashion experience, from wrinkle-resistant materials that guarantee a polished look to breathable fabrics that keep you comfortable during sweltering summer days.

 

Navigating SS24 Online: The Digital Shopping Experience

The SS24 collections are only a click away thanks to the growth of e-commerce. People may research trends, study product specifications, and make educated decisions when shopping for new ethnic wear online, all from the comfort of their own homes. Virtual platforms are more convenient and offer a smooth interface for fashion fans to stay up to speed on the newest arrivals and trends, which improves the whole purchasing experience.

 

Conclusion: SS24 - A Symphony of Fashion

Spring Summer 2024 emerges as a symphony of fashion, with each theme contributing a unique melody to the overall composition. From the indigo elegance of The Girl in Yellow Blues to the eco-conscious celebration of Atrangi Re, and the artistry of lace motifs in Chapak, the collection captures the essence of diverse stories and experiences. Gulzar's Summertime Florals and the timeless allure of Sky is Blue add further layers of beauty and sophistication.

Personalization and versatility, coupled with innovations in fabric technology, underline the commitment to enhancing the wearer's experience. As SS24 navigates the digital landscape, the convenience of online shopping ensures that fashion enthusiasts can engage with the latest trends effortlessly.

In essence, Spring Summer 2024 is not just a collection of garments; it's a celebration of individuality, sustainability, and the ever-evolving beauty of fashion. Each piece tells a story, inviting wearers to embrace their unique style journey in a symphony that resonates with the vibrant spirit of the season.

 

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